- Role
- Brand designer & illustrator
- Client
- EthereumZüri.ch
- Year
- 2026
- Tools
- Figma
EthereumZüri.ch is a community-driven Ethereum conference at the University of Zürich. I designed the whole identity: logo, colors, type, patterns, a series of illustrations and the event posters. The result is bold enough for a billboard and warm enough to make people want to show up.
How do you make a blockchain conference look as curious and human as its community?
The goals
- 01Root the brand in both Ethereum and Zürich.
- 02Stand out from the polished, corporate look of Swiss finance.
- 03Give the team a system they can apply on their own.
What I delivered
- Logo & brand identity
- Brand guidelines
- Illustrations
- Event posters & key visual
- branding
- logo design
- illustration
- posters
The work
Selected work
A mark made of the city
The logomark folds four ideas into one shape: Zürich's diagonal flag, the Ethereum diamond, the letter Z and a speech bubble for the talks.
Colors and type with a voice
Convergence Blue, Builder Red, Alpine Light, Limmat Pink and Midnight Chain, each named after the city or the community. A wide display face for impact, a clean grotesk for reading.
Illustrations that bring people in
A series of textured, flat illustrations in the brand colors. People first, technology as a spark: they set the tone on the website, in announcements and on the posters.
Welcome and agenda posters
28 A0 posters for the venue from one template: seven visuals, four colorways. Each one carries the agenda QR code and the partner logos, so the series feels varied but always on brand.
Key visual, out in the city
The key visual uses the full name as a graphic: huge, stacked and impossible to miss, from a billboard down to a tote bag.